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Longchamp S/S 2013 : Coco Rocha

Meh, I could take or leave this. I just cannot help but to think what Longchamp adverts used to be like.. to this catalogue-y aesthetics that has dominated their last few ads.

I was going to the say the same thing. This isn't bad at all but it's strange to see this brand do a total 180 in the last couple of seasons. They must be trying to appeal to the common woman.
 
It's a nice shot of Coco but I would like it more if the building wasn't so pronounced in the composition. It actually fights/distracts from the clothes in a way, for me.
 
new shots HQ


Digital Edition Vogue US 02/2013 & facebook/longchamp
 
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Let the guessing games begin :lol: Coco's face looks different in the picture 'head on'. Looks like the theme is travel.
 
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