Louis Vuitton ‘Core Values’ 2022 : Lionel Messi & Cristiano Ronaldo by Annie Leibovitz

[Zorka]

VICTORY IS A STATE OF MIND
Photography: Annie Leibovitz
Models/Athletes: Lionel Messi & Cristiano Ronaldo




theimpression.com

 

[vogue28]

The campaign image earned the most likes on Instagram (ever!), when combining the number of likes received from the followers of both Messi and Ronaldo:

 

[WAVES]

pretty iconic if you ask me and I wouldn’t mind seeing these campaigns back (like when LV used Gorbachev, Steffi Graf etc)

 

[KoV]

Kind of clever to use the brand motif as a chessboard. Don't particularly care for either of these men, but the star power is impressive and I love that they're continuing the tradition of Annie shooting these campaigns again.

 

[Phuel]

Annie seems to be riding a high creative renaissance of sort… The Canada Goose campaign; The Jennifer Lopez shoot; and now this… This is gorgeous. Even Cristiano is tolerable.

 

[Deleted member 141523]

This should have been released months ago. The World Cup last only a few weeks . Not fan of both players, but it's a magnificent picture of Annie.

 

[DK92]

Amazing photo… Very American Vogue in the golden era!

 

[Deleted member 1957]

Its a major coup i terms of marketing and at least they didnt go the commercial way.

 

[aracic]

Football? Ew.

But it definitely takes me back to those dreamy resort campaigns from Dec/Jan issues of the past, Arizona Muse and David Bowie come to mind.

 

[Lola701]

Great coup from Antoine Arnault.
Very iconic…For once the word is fitting to the situation.

I guess next the goal is to have Nadal and Federer..

 

[KoV]

I guess next the goal is to have Nadal and Federer..

Now that, I would really *love* to see.

 

[susseinmcswanny]

Two queens maximizing their joint slay

 

[Drusilla_]

now that one of them is headed final-wards..... this really is a masterstroke of marketing.

And I like the actual photograph, it's clever.

 

[tjasmine]

Not a fan of either, but this is genius!

 

[Guillaume Jaillage]

pretty iconic if you ask me and I wouldn’t mind seeing these campaigns back (like when LV used Gorbachev, Steffi Graf etc)

amazing days - I started to learn photography back then and I really, really learned a lot on the LV campaigns shot by Leibovitz back then