I have no comment on this campaign, other than I really do not like Nicolas’ clothes. They look very corporate and yet also very cumbersome…the weirdest combination.
Very similar to Craig McDean's campaign from 2019 with Alicia Vikander and Léa Seydoux, with the use of the blue backdrop. The white backdrop works best here, and I can appreciate how minimal and direct the images are. I'm keen to see more!
The more I see of this campaign, the more it grows on me. It's quite beautiful in its simplicity, and looks superb in print as a result. The images themselves are clean, direct and the all-white clothing allows the handbag to sing.
The blue background with Emma’s red hair is such a nice pairing! The bag I don’t even like but the images actually feel fresh and unpretentious, unlike the mainline campaign.
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