Louis Vuitton Menswear F/W 2024.25 Paris

[Darko]

Jeans looks terrible on this show
And tbh I adore good pair of jeans
Im simply that kind of guy
Good pair of jeans and some jacket or coat and I'm ready to go out
Those jeans pants are mix of everything I don't like
Super loose,super baggy,Y2K carpenter overdone look
Looks too busy even on models too

 

[Kanzai]

I appreciate your insight! I understand their strategy. Obviously, they have been doing really well in terms of conversion. But my question is, is their strategy now good for long-term?

The thing is, I might be expecting cohesion from LV. Because it feels like everything is just all over the place. Like, what is becoming of their identity? Does it still feel like luxury — other than the price point? Who is the LV customer now? Are they wannabes? Because it kinda seems like it.

The womenswear by Ghesquiere r fine, don't need to change anything. In terms of price increasing, Prada is way worse, which make me hate that brand

 

[nonfatgoddess]

The womenswear by Ghesquiere r fine, don't need to change anything. In terms of price increasing, Prada is way worse, which make me hate that brand

I agree! I actually like Nicolas’ vision for the brand. As for Prada, I get that it’s solely for the purpose of being more ‘exclusive’ but it just doesn’t make sense because it feels like the products haven’t really evolved that much ever since Raf entered the picture.

 

[bennyboy]

Sad to say --- LV is the new Dior

 

[vetements]

That's remind me Casablanca

I thought it feels more like alanui
www.alanui.it

 

[Lola701]

I appreciate your insight! I understand their strategy. Obviously, they have been doing really well in terms of conversion. But my question is, is their strategy now good for long-term?

The thing is, I might be expecting cohesion from LV. Because it feels like everything is just all over the place. Like, what is becoming of their identity? Does it still feel like luxury — other than the price point? Who is the LV customer now? Are they wannabes? Because it kinda seems like it.

Their strategy is good for the long term even if installing Pharrell as a creative director for menswear responds to a short term goal, expand the menswear business.

The identity of Louis Vuitton is not fashion. They have a legitimacy in bags and luggages (no matter how many Kendall and Bad Bunny campaigns Gucci might release, people generally goes for Louis Vuitton first).
The people who buys LV bags or luggage’s are either old money or new money, loud luxury or quiet luxury. They are so strong in their identity that they can appeal to the elite or the mass.

Now, Vuitton is turning into a lifestyle brand. Karl made the supermarket show a decade ago…Louis Vuitton is the very luxurious supermarket.

I think you would be surprised to see what the LV customer is. The LV customer is surely a luxury customer, someone who has an interest, even superficial, for fashion. The customer for this can be a Gen-Z hypebeast, a business man who wants to be hip or « cool », some tech person who got an introduction to the brand might find some interesting for their leisure time…
There are men who goes to Vuitton to buy suits too! Clearly is they were interested in sartorial or suits, there are more interesting options but sometimes they just loves the brand.

I always say that. I’m a Louis Vuitton womenswear customer. But I’m a Louis Vuitton customer because I was a Balenciaga by NG customer. So, I know that my relationship with Vuitton is not the same as the majority of people buying the womenswear.

In reality, the name Vuitton is so strong that in 6 Years, it can look totally different from what it is now. One thing is sure, the monogram will still be there and the now iconic bags will probably still sell.

About does it feel like luxury? Tbh, yes. Vuitton’s quality is good and rather consistent. Does it look like luxury? I don’t know because the notion of luxury is shifting today… And I’m not sure my opinion on the subject is relevant when talking about the industry at large.

 

[nonfatgoddess]

Their strategy is good for the long term even if installing Pharrell as a creative director for menswear responds to a short term goal, expand the menswear business.

The identity of Louis Vuitton is not fashion. They have a legitimacy in bags and luggages (no matter how many Kendall and Bad Bunny campaigns Gucci might release, people generally goes for Louis Vuitton first).
The people who buys LV bags or luggage’s are either old money or new money, loud luxury or quiet luxury. They are so strong in their identity that they can appeal to the elite or the mass.

Now, Vuitton is turning into a lifestyle brand. Karl made the supermarket show a decade ago…Louis Vuitton is the very luxurious supermarket.

I think you would be surprised to see what the LV customer is. The LV customer is surely a luxury customer, someone who has an interest, even superficial, for fashion. The customer for this can be a Gen-Z hypebeast, a business man who wants to be hip or « cool », some tech person who got an introduction to the brand might find some interesting for their leisure time…
There are men who goes to Vuitton to buy suits too! Clearly is they were interested in sartorial or suits, there are more interesting options but sometimes they just loves the brand.

I always say that. I’m a Louis Vuitton womenswear customer. But I’m a Louis Vuitton customer because I was a Balenciaga by NG customer. So, I know that my relationship with Vuitton is not the same as the majority of people buying the womenswear.

In reality, the name Vuitton is so strong that in 6 Years, it can look totally different from what it is now. One thing is sure, the monogram will still be there and the now iconic bags will probably still sell.

About does it feel like luxury? Tbh, yes. Vuitton’s quality is good and rather consistent. Does it look like luxury? I don’t know because the notion of luxury is shifting today… And I’m not sure my opinion on the subject is relevant when talking about the industry at large.

That's a really interesting take. I see now that they're really pushing it further and it's a smart move to take bigger risks – well, it's because they could afford it. Even if it's not my cup of tea, I understand that there should be brands like LV to cater to a wider audience regardless of their taste in fashion. To each their own, I guess!

 

[style_expert]

As much as I dislike this collection and the whole Pharrell appointment, indeed you have to take it for what it is. His previous show and this one are a perfectly executed display of the culmination of fashion as entertainment. It's probably very clever to make the propositions so heavily theme-oriented, next season there will be a new theme and loyal/hype-oriented clientele will need to buy into the new theme. Vuitton menswear is for a very specific clientele but one that will keep on buying and buying.
At the same time, it certainly adds to the positioning of Vuitton as an even more broad mass-market, culturally omnipresent brand compared to for example Hermès and Chanel. And there's absolutely more money to make this way so I don't see them changing the strategy anytime soon. In fact, I think they're very pleased with Pharrell and what he's bringing in thus far.

It's interesting to see how widely divergent Gucci and Vuitton as the key brands of LVMH and Kering are operating in terms of strategy and 'fashion' proposals. For now I think Vuitton is better suited for the growth in aggressively pushing products, products and even more products that absolutely nobody ever thought they needed.

 

[Lola701]

I must add that I find it funny that social media has made « Quiet luxury » a trend when the biggest brands of the world couldn’t be more distanced from that. Yes a decade ago, there was a general desire for quiet, muted and practical fashion. The leading fashion voices pushed boxy silhouettes, clean lines and timeless accessories.
Today, it seems like the so-called need for quietness is confronted with the growing desire to show wealth.

Don’t get it twisted, a man buying a HAC or a woman buying a Birkin or a Kelly are probably the same customers for this. And the THE ROW customer is probably buying CELINE hoodies and also this Vuitton by Pharrell… « For investissement purposes only ».

This idea of style or schools of design we had for years is slightly dying as people don’t dress to only fit their lifestyle anymore.

 

[jeanclaude]

They thought they were making "Brokeback Mountain"; but they ended with a cross-dressing version of "Walker Texas Ranger"...

 

[Les_Sucettes]

Lil Nas X should be credited. Someone liked “Old Town Road” a little too much.