Well, jokes aside and considering I don't drink alcohol, so I don't know much about the wine and beverages sector, I read somewhere that Kendall's brand has quite a good reputation in the business. Furthermore, Kendall is considered the least trashy / tacky Kardashians, so a potential business venture with her would not be that detrimental...I guess. Sprinter, on the other hand, it's just a cash grab from greedy Kylie, it's clear she probably does not know who the CEO of the company is and never spent a single minute in a distillery...
Your statement raises another concerning point though, LVMH obsession with Pharrell, why did he turn into an Arnault right hand all of sudden, especially considering he was a Karl / CHANEL protegè (one of LVMH biggest competitors) for more than a decade? Do leather Speedys P9 sell that well? In terms of virality and fashion relevancy, let's be honest, only his first Point Neuf show had an impact with the damouflage and the release of the P9, LV menswear went autopilot from the second RTW show...