LVMH - The Luxury Goods Conglomerate
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Kanzai
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Bringing revenue/brand scale into fashion conversation on a fashion forum is weird lol. I mean do Armani, Yohji, Tom Ford, Gaultier and many other respected designers have sh*t taste because they admire Galliano's DrAg QuEEn fashion? Even sly guys like Domenico Dolce and Stefano Gabbana said that John is an exceptional talent and they are inspired by him. Idk man, sometimes we shouldn’t bring our personal taste into the conversations.
Lola701
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I don’t know how I should look at this because those are reports and nothing has been announced by the Arnault but I take it with a grain of salt.
Fenty Beauty is probably one of their most successful beauty brand currently.
So it’s an asset in their portfolio and the sale of the brand could also made them a lot of money.
It’s also maybe time for Rihanna and LVMH to push the brand as a real beauty brand and not as a by-product of the popularity of a celebrity.
She is relatable ok but it’s maybe time for her to step back in terms of communication. Push models in the forefront, sponsor events around beauty, provide products for professional during fashion weeks (beauty is a huge expense particularly for young designers).
LVMH would copy Chanel and Hermes anytime but maybe should also start to copy L’Oreal too. And maybe be more brave.
They cashed a lot thanks to popularity and celebrity, now they have to put in the work.
Fenty Beauty is probably one of their most successful beauty brand currently.
So it’s an asset in their portfolio and the sale of the brand could also made them a lot of money.
It’s also maybe time for Rihanna and LVMH to push the brand as a real beauty brand and not as a by-product of the popularity of a celebrity.
She is relatable ok but it’s maybe time for her to step back in terms of communication. Push models in the forefront, sponsor events around beauty, provide products for professional during fashion weeks (beauty is a huge expense particularly for young designers).
LVMH would copy Chanel and Hermes anytime but maybe should also start to copy L’Oreal too. And maybe be more brave.
They cashed a lot thanks to popularity and celebrity, now they have to put in the work.
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