Maggie Gyllenhaal for Agent Provocateur

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Hollywood actress Maggie Gyllenhaal has taken over supermodel Kate Moss as the smouldering new face - and knockout body - of lingerie line Agent Provocateur.
Gyllenhaal stripped down for a series of sexually charged images, which see the scantily clad star splashing about in a bath and even posing in handcuffs.

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The indie actress certainly had good training - she first came to attention with her daring role in 2002's Secretary, where she played a personal assistant who enjoyed being spanked by her boss.

She has gone on to appear in World Trade Center, Sherrybaby and Donnie Darko, which co-starred her actor brother Jake Gyllenhaal.

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Serena Rees, co-founder of Agent Provocateur, said: "Maggie is not an obvious sex symbol."

"She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike.

The actress also has an 11-month-old daughter, Ramona, with her actor fiancé Peter Sarsgaard.

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The coveted campaign has previously starred pop princess Kylie Minogue and burlesque star Dita Von Teese.

The images are part of 'Lessons in Lingerie, the first in a collection of books entitled The Adventures of Miss A.P. The next episode in the series, 'Lady of the Manor, will be released in November.

Agent Provocateur has a strong celebrity following - with Paris Hilton, Christina Aguilera, Carmen Electra and Lily Allen are all fans. For more details, visit www.AgentProvocateur.com.

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she looks pretty hot to me, altough im not a man, what do i know?
 
Was this pre or post baby?

I'm not the biggest Maggie fan but I like how she has a believable body type but her face still annoys me. I think she pulls it off though. Good for her.
 
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I don't like it. She looks a little manish in the second one.

Plus, no one will EVER replace Kate Moss - so they might as well make this campaign crap :innocent:
 
Love it!
Sexy without being lewd. And I rather like the hint of a smile in the 2nd pic its enigmatic.

As for having to follow up Kate, I think Maggie's got a lot of heart to do it; there were bound to be unfavorable comparisons drawn, since Kate is arguably one of our generations great beauties.
I'm just glad not to have to look at another Brazilian supermodel when shopping for my fine washables.
 
She's really not the girl for this. I love her acting and I think she's gorgeous but the styling of the shoot does not suit her facial structure. Albeit the one in the bathtub, I find her face quite strange in these. :ninja:

The body is slamming though :lol:
 
I wouldn't really call these "steamy".:unsure: I don't find her face appealing in this makeup. But she has a great body after having a baby.
 
Her hair is gorgeous in the bathtub shot, and I like the one with the turban, but I do have to agree that it seems to be a miss overall.
 
She's really not the girl for this. I love her acting and I think she's gorgeous but the styling of the shoot does not suit her facial structure. Albeit the one in the bathtub, I find her face quite strange in these. :ninja:

The body is slamming though :lol:


I completely agree.
 
this only begs the question..

why didn't they do this sooner...?
such a FANTASTIC bit of casting...!!!...

:woot:...
 
I only like the first. Notice you can't see much of her face in that one.
 
Not the first person I would expect to front a large lingerie campaign, but the shots are gorgeous. I have to agree with softgrey on this one. Love it!
 
I like Maggie G. as an actress (a lot) but I don't like her AP camapign too... I don't think she exudes the kind of sex appeal AP wants to promote.
It feels like this ads are trying to resume her Secretary time.
 
I really like this campaign! I maybe the only one but I found Kate's campaign so, tacky. It just looked like any other lingerie campaign.
 

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