Maggie Gyllenhaal for Agent Provocateur

[tigerrouge]

Yes, I got the UK Times 'Style' supplement on Sunday that ran with this on the cover, and suggested that the choice was designed to appeal to women's sexual fantasies about other women.

“We’ve always been mindful to create a brand that appeals to both men and women,” says Serena Rees, the co-founder of Agent Provocateur. And so they have. These pictures acknowledge the fact that girls fancy girls.

"Doing It For The Girls: - full article:
http://women.timesonline.co.uk/tol/life_and_style/women/fashion/article2334701.ece

 

[MicheleIman]

I like it. The first time I heard about it I was very scared to see the results but she looks stunning! She looks like a pinup!

 

[wheneveriwakeup]

I think she looks lovely, esp. since her face and overall disposition are of the noir/vamp variety. I only wish her hair was still styled in that wonderful little bob which favored her so well.

 

[alix*]

No no no noo...
Am I the only one who doesn't like these!?

 

[skinny_boho]

^ No!

 

[Glittery_Bug]

I think Eva Green would have better suited the vibe they are going for in these photos.

 

[alix*]

^ That is very true.
And she's got a great figure too

 

[Fabulyss]

The lighting is terrible, it looks like a low budget p*rno (though with AP maybe that was the look they were going for?). I feel like they could have done a lot more with this, it needs to be less blatant and obvious and a bit more sultry/mysterious. I do like the bathtub one though.

I suppose Maggie is more suitable than Kate though - Kate's videos made me laugh

 

[brokenenglish]

I really like this campaign! I maybe the only one but I found Kate's campaign so, tacky. It just looked like any other lingerie campaign.

Me too...
and I love Kate.
I think Maggie is a much better choice....
it's a bit risque to see her like this....
( if you don't watch her movies esp.)....
Kate in lingere is an everyday occurance it seems.

 

[gr77]

I think Eva Green would have better suited the vibe they are going for in these photos.

I agree.
Maggie is not the right girl for these ads.I love her as an actress but she looks laughable here and not sexy at all.

But I doubt anyone can match Kate's sexiness in her AP ads!!

 

[ilaughead]

The lighting is terrible, it looks like a low budget p*rno (though with AP maybe that was the look they were going for?). I feel like they could have done a lot more with this, it needs to be less blatant and obvious and a bit more sultry/mysterious. I do like the bathtub one though.

Agreed. This looks more like a catalog than a campaign.

 

[tigerrouge]

I think with Maggie, they've gone for a happy 'have fun' vibe - a flirty feel, rather than a dirty, grungy feel. Kate was all about wearing underwear in a dirty, dust-laden bedsit, but this is about something lighter, cleaner. Having an indulgent bubble bath in your house on the Hollywood Hills.

Using Eva Green would have brought a whole different feel, though I find she has a tendency to look like a madwoman, with those staring eyes and random wardrobe choices.

 

[Glittery_Bug]

A new picture:

http://www.telegraph.co.uk/fashion/...9/05/efagent105.xml&DCMP=ILC-traffdrv07053100

 

[skinny_boho]

Looks like dita in the last one

 

[brokenenglish]

I think with Maggie, they've gone for a happy 'have fun' vibe - a flirty feel, rather than a dirty, grungy feel. Kate was all about wearing underwear in a dirty, dust-laden bedsit, but this is about something lighter, cleaner. Having an indulgent bubble bath in your house on the Hollywood Hills.

I think this is very true....

 

[svsk_sk2]

i'm a fan of Maggie but these photos are just a bit... err... i dunno what's the word...

 

[zembla]

All I have to say is ew...they should've kept Kate...or put someone in who is a tad more...something...

 

[theleatherette]

All I have to say is ew...they should've kept Kate...or put someone in who is a tad more...something...

agreed. with these shots I would have went with Dita.

 

[ultramarine]

very very pinup ... I totally feel the vibe ... Im not sure about the colours but its personal ... the campaig is A-OK!

 

[kahlilg]

I think she is so ugly but I like that first picture. Probably cause she's laying down.