Exactly, it feels very modern and urban. You could see someone buying this and wearing it in real life. MGC's prairie dresses look hard to style in most environments. Most of them don't even make it to retail (most of their commercial stock consists of shift dresses).I think her conservative wear is far more relevant than MGCs for example. That airy ice seafoam dress is perfect with sandals and a tote for running around. Same thing with the floor length denim skirt. These are all coherent looks to me. The tan jacket and skirt are a little much but the fabric is correct.
What makes this so good is that this seems like a distinct lifestyle and POV. i can imagine the woman wearing this stuff.