Marc Jacobs 'Daisy' Fragrance 2017 : Kaia, Dilia & Sofia by Alasdair McLellan

[sixtdaily]

With Kaia Gerber, Sofia Mechetner and Dilia Martins

Photographed by Alasdair McLellan
Creative Direction by Katie Grand
Art Direction by David James and David James Agency
Makeup by Diane Kendal
Hair by Syd Hayes
Casting by Anita Bitton

Campaign image



BTS



marcjacobs

Video

 

[ash92]

It lacks the breeziness of the previous campaign but I quite like this trio of new girls. All of them look age appropriate and considering this is Daisy, I think they're all fresh and youthful!

 

[Zposen]

I love it...so fresh and cute ❤️

 

[gossiping]

this is lovely! sofia is so pretty

 

[Fotoholic24]

It´s no the best end result, but its on brand. I much prefer Kaia´s expression on picture number 4 from the BTS set!

Lovely video, very soft and cute... So much better than the main campaign image!

 

[christian zh]

The 2007/2008 ad with Irina Kulikova is still better, and always will be, .

 

[anlabe32]

The 2007/2008 ad with Irina Kulikova is still better, and always will be, .

I liked that ad even though I really dislike Irina and Teller.

This is okay I guess. Should have just been Kaia, she's gorgeous and the other two are clearly accessories. Sofia is so boring.

 

[Creative]

Kaia is gorgeous my god! I guess it was just me, but the fact they were spraying perfume on her beatufiul skin under the sun gave me anxiety.

 

[kenndale]

Aww I like it. Hope there are some more images and some solo shots of Sofia and Dilia

Lol at the bts shot where they're bringing the step for Kaia to stand on.

 

[gazebo]

Sofia is pure freshness. She shines bright.

 

[tigerrouge]

Kaia looks great in an age-appropriate campaign. Absolutely gorgeous.

For the first time, I see the potential in her face, rather than the empty hype surrounding the pretty daughter of a famous mother.

 

[333101]

Kaia does look really beautiful and is the star of the campaign, can't help but feel bad for the other two girls though who have clearly been pushed in the background (all thanks to Katie Grand I'm sure).

 

[sixtdaily]

^ Sadly Dilia and Sofia are just here to sit in the background, and barely acknowledged by their names on MJ website or social media. This is the campaign image for magazines:



Glamour US May 2017 digital edition

 

[Perickles]

Lately Marc Jacobs has been so awesome.

 

[StockholmFW]

The other two girls though who have clearly been pushed in the background (all thanks to Katie Grand I'm sure).

Of course. Kaia looks really good here anyway, and as someone said before: age-appropriate.

 

[Benn98]

I think the very first campaign image, and Kaia's final shot looks spectacular. There's something very breezy and effortless about them. Shame about the girls used as back-up, should have only been Kaia if that was the case.

I don't recall Cindy's work being this soft, feminine and romantic. So maybe it's a good direction for Kaia.

 

[Deleted member 1957]

beautiful ad