Marc Jacobs F/W 2024.25 : Cardi B, Irina Shayk, Kai Cenat, Lil Uzi Vert, Clairo, Alex Consani & Gabbriette by Harmony Korine

In a way, this cast makes totally sense for Marc Jacobs but the result is more your typical influencer campaign.

I would rather have teller shot this than Ferragamo.
 
I actually like this, the zebra against the red is obvious but still looks good.
 
The number of likes

It's so over


I'm not sure most brands make their likes visible at this point, but it's not such a simple gauge. I don't think 7,850 likes and 185 comments on Instagram is something to sneeze at for a brand. I'm sure campaign posts from Hermes, LV, or Chanel would have numbers in that same range. The real value is that someone like Cardi B is probably only too happy to post these on her page (whether she's contractually obligated to or not) where they're being seen and engaged with by many more.
 

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