tigerrouge
don't look down
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Marie at the British Heart Foundation 'Tunnel of Love' party in central London (dailymail.co.uk
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“I had a secret formula,” confesses Marie Helvin, when I quiz her now about her Seventies tan. “I used a mixture of iodine to tint the skin red and kukui nut oil that I would buy on Hawaii. The oil is quite thick so it gave a nice sheen to the skin – that's the shine you see in the pictures – but it's the redness of the iodine that made the tan look so deep.”
Back then, Helvin scooped all the exotic trips as she was famous for being a model who would turn dark brown after just one day in the sun. She had a genetic head start, having grown up on the beaches of Hawaii (Helvin's mother is Japanese and her father is Norwegian/French), however her secret formula secured her place on trips to Morocco, Tunisia, India, Australia...
While I enthuse about how those images inspired me as a teenager, Helvin laments, albeit good-naturedly: “That Seventies tan has left me with a face full of freckles and sun damage. I was on the Pill then, as were all the girls, and we suffered from melasma, this horrible pigmentation around the cheeks and mouth. Without make-up, I looked like Zorro. Bailey didn't like it because I was freckly too, so he made me use make-up to cover the pigmentation. But in those days, you couldn't get foundation dark enough.
“The worst thing was coming home – I couldn't be tanned for the pictures we shot in the studio as my skin came out looking dirty on Polaroid and colour film. We once had to use Grace's legs insead of mine for a shoot as my skin was so dark.” So on the last day of a trip, Helvin would stop moisturising. “On the plane home, my skin would get all crinkly and I'd avoid bathing for the next three days. Then I'd soak in a bath laced with baby oil and slowly start to scrape off the tan with my fingernails or a brush. There were no commercial exfoliators back then – it was years before Tina Chow turned me on to Clinique's 7 Day Scrub Scream,” she laughs.
“The only time I lie in the sun now is in my dreams. I live by the Thames and the sound of the water lapping must have some subliminal effect on me, so I often dream of being on a beach, it's just so pleasurable, that feeling of the sun on your skin.”