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Day Dreams
Models: Greta Varlese, Karly Loyce, Marjan Jonkman, Molly Bair, Lineisy Montero, Rianne Van Rompaey, Roos Abels, Tami Williams
Photographer: Craig McDean
Stylist: Edward Enninful
6/6 Introducing the new #MSGMSS16 Advertising Campaign against the backdrop of London’s National Theatre.
The Brutalist architecture inspires the MSGM Spring-Summer 2016 ADV. Going over the modern. Enhancing the power, entering in connection with the surrounding. An architectural philosophy that has always fascinated Massimo Giorgetti, Creative Director of the brand, who lives in a Brutalist building in Milan. The images tell a story about a graphic collection, anything but romantic, where the reinforced concrete severity seems screeching with the soft plasticity of the color block sculptures.
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