Marni & Current/Elliot To Create Denim Line

[honeycombchild]

Marni, the conceptual Italian label that uses unusual materials such as plastic in its clothes, is taking on a fashion basic: jeans. Marni and Current/Elliott will be launching a co-branded line of denim later this year, Marni chief executive Gianni Castiglioni said Sunday backstage after the house’s Milan fashion show.

Don’t expect a traditional five-pocket style though. “The product we did is not classic,” Mr. Castiglioni said.

Current/Elliott’s baggy boyfriend jeans put the LA-based denim label on the fashion map a couple of years ago. Created by two stylists-turned-designers, the line of vintage-looking jeans sells in the sweet-spot premium category of about $200.

Meanwhile, Marni is looking for other new ways to grow. The fashion house is considering getting into perfume in the future, Mr. Castiglioni added.

WSJ.com

 

[luckyme]

found more on this. thanks for posting, really looking forward to it.

Marni and Current Elliot have teamed up for denim collaboration for Fall 2010. Marni designer, Consuelo Castiglioni, was given free reign to design denim that fit with the Marni aesthetic. This is her first denim line

Dyes and washes span from light azure to indigo and from faded to saturated. A few styles will be sold with a black cotton belt that Castiglioni likes knotted as a ribbon. Other details include cloth borders, either press studded or piped in leather. Retail prices for the Marni-Current Elliott jeans range from $250 to $500 and will be carried in Marni stores starting in June.


wwd.com

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wwd.com

 

[mikeijames]

i'm glad marni's found a new way to connect to today's marni girl.

 

[runner]

the first collection consists of 9 styles for women, mens 2 styles

the look in the right is jumpsuit/all-in-one


fashionsnap

 

[luckyme]

here are some more pieces.

stylesight.com/elle