new London concept for Matthew at Harvey Nichols, sounds like an interesting environment
from wwd
NATURE BOY: is getting closer to nature. He will unveil his first shop-in-shop at Harvey Nichols in March, selling his collection in a space designed around the concept of “virtual nature.” The 636-square-foot, three-walled boutique will be on the first floor of the London store and will sell Williamson’s clothing and accessories. Although details have not yet been completed, the area will contain elements of the designer’s flagship in London, which features a glass-enclosed subtropical garden and Chinese silk wallpaper — on which Williamson has given the pattern of exotic birds fluorescent touches. “It’s a great opportunity for Harvey Nichols to cement our relationship with Matthew, who we’ve supported for many years now,” a Harvey Nichols spokesman said. “Matthew understands a modern wardrobe better than most, and as his label grows, so does our customer’s response to it.”
from wwd
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