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Though much ado has been made about the photogenic Watson siblings, OTM was curious about the dark and handsome new face with the perfect lips in the current Burberry campaign. It turns out that 18 year old Max, who grew up in Brazil, is the grandson of Lord Douglas Hurd, foreign secretary for both Thatcher and Major. Talk about blue blood for the iconic English brand! In Europe now for show castings, Max is headed back to school come fall so expect his charts to explode for these few months.
Images and text via Style Like UMax lives in Nottinghill, which is my favorite neighborhood in London for its classic English pubs, and, most of all, Portobello Road, a flea market that surpasses all I have ever seen and possibly the only thing that derailed our hectic shooting schedule. One of things that makes Nottinghill so appealing is the juxtaposition of the eclectic, heavenly madness of the blocks and blocks of state of the art vintage, juxtaposed with the “Mary Poppins- like” charming tree-lined streets with neoclassical, ultra aristocratic homes in varying shades of pastels. I remember looking out of the window in the back of Max’s house and admiring the very romantic Thomas Gainsborough gardens and willowy trees. It takes this kind of odd tension between the idyllic and diverse that describes London and gives birth to someone like Max whose face and hair are very British, but whose interests are worldy. I can see him in Harry Potter no problem, but instead, Mario Testino scouted him for an almost equivalent quintessential English role in the Burberry ad campaigns. In them, he pretty much plays himself in edgy classics like black leather motorcycle jackets and boots, pea coats and tux attire made street. Max makes pullovers (or rompers as he calls them) alluring, in that Dead Poet’s Society meets wild romantic (with his long bushy hair) kind of way. In addition, there is nothing that beats a signet ring, especially when it is actually a hand me down of a family crest, like the one his father gave him (I bought one at the Portobello market and haven’t taken it off in three months). “Smart” is what he calls his style, which he has matured into, after his “frumpy tramp” phase. Smart also describes Max’s lifestyle, which will be filled with lots of studying, specifically Latin American Studies. Max loved cat walking for Commes des Garcon, but Manchester University is his calling.