Max Mara S/S 2025 Milan

[Lola701]

Real basic clothes. Lookbook material.

When it’s perfectly executed, tightly edited and still feels like a statement, basic can have all the runways in the world.

From all the brands in that lane, MM is maybe the only brand that standout to me.

 

[Urban Stylin]

Very chic and ready to wear.

 

[vogue28]

I'm in love with this collection, just as much as the vast majority here. Divine, absolutely divine from the opening look to that closing look on Vittoria Ceretti. From the set to the styling it's all just so chic, effortless, and utterly immaculate. One of the standout shows from Milan Fashion Week, without a shadow of a doubt.

 

[jeremydante]

Always clean, effortless yet intentional. Classic, a forever kind of thing.

 

[TerraVera]

for a moment, i thought this was hermes - or what it should be

very safe, commercial, clean, inoffensive sportswear

i wish the color palette was brighter, lighter. are peeps depressed in milan? why is almost everything heavy, if not a lil somber, too?

 

[Cocteau Stone]

Real easy and classic. Can't complain. The hair and makeup is also pretty perfect for a collection like this too.

 

[ghostwriter10549]

I agree with most of what you guys said.

MaxMara is one of my favorite Italian brands, they are in my top 5 actually, and I’ve always felt they go the extra mile when designing their collections. While I appreciate that, it’s not always necessary because they do their basics so well, consistently.

That’s how you stay in the game: master your bread and butter, and from time to time, go the extra mile to show you’re not playing around.

 

[Not Plain Jane]

Very 90s - classic, minimal and clean