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Share with us... Your Best & Worst Collections of Haute Couture F/W 2025.26
A beach, and the sea as background. A group of people of different age poses in front of the camera, by showing off clothing with bright and vibrant colours.
It’s the Hilfiger, a group of eclectic people that are part of Tommy Hilfiger’s marketing strategy. And this is an image of the brand’s spring/summer 2014 campaign.
“This season we took The Hilfiger back to one of my earliest inspirations: the West Coast”, said Tommy Hilfiger. “In the spring/summer 2014 Collection, we looked at the preppy classics that we have loved throughout the years, and reinvented them with a modern, ‘West Coast’ spirit in mind. This campaign takes me back to summers I spent in California early in my career – in a uniquely Hilfiger way. I love taking the Hilfiger to different iconic location each season.”
Among the protagonists, Arthur Kulkov, Tidou M'Baye, Max Rogers, RJ King, Marlon Texeira, Viggo Jonassen, Miles McMillan, Bernard Fouquet, Toni Garrn, Julia Hafstrom, Tian Yi, Cora Emmanuel, Lea Sorenson, Chloe Blackshire and two basset hounds named Morgan IV and V.
For this season, the group has been joined by Luke Willet, Jac Jagaciak and Janis Ancens.
The adv has been shot on the beach of Malibu by Craig McDean, under the creative direction of Trey Laird (Laird + Partners).
Max Rogers is one of the most notable faces represented by Soul Artist Management. His diverse portfolio includes work for Italian Vogue, and GQ, as well as campaigns for Ralph Lauren, Tom Ford, Dolce & Gabbana, and Diesel.
Aside from modeling, he keeps busy with his production company—Beautiful Movements—as a writer and director. With 9 years of modeling experience under his belt, Rogers is now breaking into the acting world.
Max recently acted in the romantic comedy, Self Made, which is set to come out later in the year. He’s also flexing his writing and directing muscles with the short film Red Pillow, which will go into production this summer. The future is looking bright for this successful model in high demand.
Height: 6’1’’
Hair: Dark Brown
Eyes: Blue
Sloggi taps Max Rogers as the face of its spring-summer 2017 collections. The British model connects with the label, sporting its swimwear and underwear for the season. Focusing on comfortable fits, Sloggi’s underwear reflects basic styles with everyday colors. Meanwhile, the label’s swimwear aligns to a classic aesthetic as well. Front and center, Max rocks swimsuits and swim shorts at varying lengths.