IMG, the global marketing and management firm known for its leadership in sports, leisure and lifestyle activities, now has an exciting new division dedicated to fashion worldwide. IMG Fashion includes IMG Models, the world's number one ranked international model management firm, 7th on Sixth, producers of New York's Olympus Fashion Week and Mercedes-Benz Shows LA and THE DAILY, the fashion industry's new stylish obsession in New York, Los Angeles and Milan. In addition, IMG Fashion's global portfolio includes representation of the Invista Style Awards, the new Fashion Fringe in London (debuting in September 2004), Milan Fashion Week, Sao Paolo Fashion Week, Mercedes Asia Fashion Weeks in Singapore and Lakme Fashion Week in India.
7th on Sixth was created in 1993 to organize, centralize and modernize the American Collections and provide a platform for American designers to become players in the global fashion business. Acquired by IMG in July, 2001 from the Council of Fashion Designers of America (CFDA) it was the first organization in America to offer designers state-of-the-art venues, an experienced production team and maximum exposure through a wide variety of marketing benefits and advertising opportunities. Several thousand buyers, retailers and members of the national and international press from 32 countries attend the shows each season, generating thousands of articles and hundreds of hours of television coverage.
Over the past ten years, leading and cutting-edge designers including Anna Sui, Badgley Mischka, BCBG, Betsey Johnson, Calvin Klein, Carolina Herrera, Cynthia Steffe, Donna Karan, Esteban Cortazar, Marc Bouwer, Michael Kors, Nanette Lepore, Narciso Rodriguez, Nicole Miller, Oscar de la Renta, Proenza Schouler, Ralph Lauren, Sean John, Tracy Reese, Vera Wang, Zac Posen and many, many more have presented their collections in the renowned Bryant Park tents.
The name 7th on Sixth was derived from 7th Avenue, home to New York's Fashion Industry, and 6th Avenue, the location of Bryant Park, where the huge tents become the epicenter of New York City twice a year.
In January, 2004, Olympus, a leading camera brand, became title sponsor of the New York Collections. Olympus Fashion Week has become the city's marquee event attracting thousands from celebrities and politicians to social, cultural and media stars and the fashion industry elite.
7th on Sixth also produces Mercedes-Benz Fashion Week at Smashbox Studios in Culver City, CA. Now in it's second year the event showcases LA's top designers like Richard Tyler, Magda Berliner, Trina Turk, Louis Verdad, Cynthia Vincent, Petro Zillia, Michelle Mason among others. The event attracts local and national press, buyers and celebrities and is quickly becoming a breeding ground for cutting-edge talent.
With over 12 years of experience producing events both large and small 7th on Sixth has also produced a fashion show for the NFL's 2002/2003 season kick-off event in Times Square and is involved in a myriad of additional fashion events.
