Missoni F/W 14.15 : Joan Smalls & Justin Barnhill by Viviane Sassen

[fer19dog]

I love Joan but she bores me in this.

 

[GivenchyHomme]

This is bad, like america's next top model bad.

 

[Creative]

Joan never delivers. She's so overrated. And Viviane can be beyond pretentious...

 

[zhangziyi]

Ruin my eyes totally...
have to say that this is joan smalls' worse campaign everupset...

 

[littlekiki]

a different model would've been better... Meghan Collison or Liya Kebede or someone else who can work something like this.

 

[fashionlover2001]

Best Missoni campaign EVER!!!

My Puerto Rican princess is werking it!! You just can't keep a Supermodel like Joan down. B)

MODEL BEHAVIOR
EXCLUSIVE: Joan Smalls Goes Sci-Fi Sophisticate for Missoni

The Fall ’14 campaigns continue to roll out today and Missoni is the latest house to debut its new ads. Staring Joan Smalls and Justin Barnhill, the Viviane Sassen-lensed snaps transport Angela Missoni’s geometric Fall wares into a dreamlike, futuristic landscape. “It’s an imaginary world, one thousand years forward, and a surreal and humorous setting comprised of ancient ruins, bright vivid color, metallic shades, sharp geometric patterns, and robotic futuristic creatures—an ideal frame for Missoni’s contemporary and stylish woman,” Angela Missoni told Style.com.

No doubt, Missoni had her pick of mega models to star in the ads, considering previous campaign faces have included Christy Turlington and Stella Tennant. Of her choice to tap Smalls, the designer offered, “[She] is one of the most famous and adored models of this moment, and she perfectly embodies the spirit of this collection. With her beautiful complexion, intensity, and strong, contemporary attitude, she seemed to me the ideal protagonist of this campaign, one that puts together past and future, memory and sci-fi, and reality and fantasy.” Shot at an archeological site, the photographs, as well as a trippy-meets-quirky film, both of which debut exclusively here, feature colorful cutouts that lend the imagery a playful, almost cartoonish feel. Most important though, Smalls is easily the most sophisticated sci-fi heroine we’ve ever seen.

— Katharine K. Zarrella

There's also a video of the Campaign!


style.com

 

[Flashbang]

With logo on:



Facebook/MM Paris

 

[testinofan]

Film

 

[gossiping]

the video is just stunning, i love it

 

[Vitamine W]

Love the whole thing, lay-out, color, composition, concept everything except Joan. She barely manages to pull it off in some shots. She's heavily overrated IMO. Still pretty awesome campaign in a season of stale miscasted peers.

 

[[Piece Of Me]]

I absolutely love this. The use of colours against the background is stunning. And it´s always good to see Joan.

 

[mikose]

More 2 shot from men campaign.

wearesodroee

 

[VersaceVixen009]

This looks like a Prada campaign IMO, like the concept is weird for Missoni.