Missoni if done right is so much fun, luxurious and just really special. The clothes are starting to get there. But the presentation is not hitting the mark. It’s too easy to photograph it in this way, and the intentions to position it as modern and edgy too transparant. They need to dial up the heritage, and the warmth of real interesting textile that missoni has. It’s kinda tragic to see all these Italian brands so sterile. Prada is in the freezer, fendi has lost its seventies luster and missoni wants to be all cool.