Moschino 'Fresh Couture Gold' Fragrance 2017 : Joan Smalls by Giampaolo Sgura

[vogue28]

 

[anlabe32]

It's looks cheap as I expected after reading the title.

 

[Lola701]

Dry and boring....
I don't see the point of doing a Carlyne & Meisel inspired thing without Carlyne and Meisel!
It's not fun. At least, get I&V as they can deliver with Carlyne.

 

[fashionlover2001]

Joan looks great. Nice campaign. I always get kick when I look at the bottle.

 

[333101]

So budget

 

[Zposen]

This could have been executed better...

 

[woemwoem]

Dressing a top model in ghetto glamor, staring straight at the camera while holding a bottle of perfume, all against a grey background. It's not creative. It's lazy.

 

[GivenchyHomme]

Awful and disspointing. Sgura should really keep himself and his trash photography in Vogue Japan. The colors are really bad, and the lighting is just as worse. Technically speaking it's a very amateurish looking photograph. Going from Meisel to Sgura is like downgrading a Ferrari to a Ford Pinto.

 

[Benn98]

I know it's supposed to be tacky because it's Moschino, but they should've gone the Meisel x Evangelista route. Something more creative and witty. Joan was the wrong model for this because she simply cannot emote, but part of the blame is on Sgura as well. I bet Anna Dello Russo styled this, it reeks of her cheapness.

 

[narcyza]

I'm not a fan of Moschino but Joan looks so cool!

 

[Perickles]

I like it!

 

[Phuel]

Even with one-expression Joan and it’s-obvious-I-don’t-enjoy-shooting-women Giampaolo, this is a way better campaign than ones from the likes of Vuitton and McQueen that just deploys the random, romantic shot with a product-shot of the perfume bottle cheaply copy-and-pasted into the layout.

 

[StockholmFW]

models

 

[tigerrouge]

The joke is stretched to the point where it doesn't make sense any more - originally, the perfume looked like window spray being used by a supermodel who'd perhaps been forced to find new employment as a glamorous cleaner - but this just sells the story of a big gold bottle held by a dour woman with no purpose in life.

There's no sense of fun, no wit, no point.

 

[Deleted member 141523]

Glad that she still working. She's such a sweet girl, sexy, but sweet. And Sgura is not that bad. Better than M&M doing commercial stuff.

 

[Benn98]

The joke is stretched to the point where it doesn't make sense any more - originally, the perfume looked like window spray being used by a supermodel who'd perhaps been forced to find new employment as a glamorous cleaner - but this just sells the story of a big gold bottle held by a dour woman with no purpose in life.

There's no sense of fun, no wit, no point.

LMAO....

Precisely my thoughts,

 

[Deleted member 1957]

she looks stunning but thats just about it

 

[Phuel]

^^^ She's always stunning with an equally gorgeous body, even with just the one expression.

(Not fair to accuse Joan of looking dour, tiger… For all we know, this is her “happy” look— or “seductive” look, or “coy” look, or “ecstatic” look, or…)

 

[dfwn2n]

^^^ She's always stunning with an equally gorgeous body, even with just the one expression.

(Not fair to accuse Joan of looking dour, tiger… For all we know, this is her “happy” look— or “seductive” look, or “coy” look, or “ecstatic” look, or…)

She’s like the black Bella Hadid, same expression.