^^^ Why isn't there anyone at Neil's team advising against the jarring imageries of shirtless boys fey wrestling poses and traditional catalogue shots...? Just doesn't work.
The wresting shots would have really worked on their own-- if you insist. Silly and pretentious, but on their own, they work in that awkward kind of way. But when juxtaposed with the bland traditional shots-- complete with a huge tacky placement of the logo, it's just so try-hard.
And try-hard is not something I associate with Neil, whose designs I always support and always come across so thoughtful. This looks so tacky and thoughtless-- even desperately pretentious; all things I never associate with Neil's designs.
Neil deserves so much better than this.