"We are very excited to be working with a brand that has a very different DNA than Prada. But I won't talk about revolution.
If you look at Miu Miu over the past few years, we have not changed things dramatically, but it has been an incredible success.
We don't need to revolutionize Versace. What we need are a few smart changes and to be patient," insisted Lorenzo Bertelli, the eldest son of Prada designer Miuccia Prada and Patrizio Bertelli, Prada Group chairman and executive director.
Added Guerra: "This is a long-term project that means we are talking about foundations, image, positioning, creativity and our ability to develop product collections. Our goal will be sustainable revenue growth in the long term, but not in the next 18 or 24 months."
When quizzed on whether Prada was consulted about Vitale's appointment at Versace, Bertelli replied: "When Dario gave his resignation, we tried to hold him where he was. This was his decision. We had no consultancy role, and we got no commission!"
Though, when asked if Prada was happy to find Vitale at Versace, Guerra was diplomatic:
"We are very happy to welcome all the Versace team, wherever they are in the world. This is a project where we need to be warm and let everyone have the possibility to show their talent."