writergal28
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TOKYO (AP) -- Shampoo advertising in Japan typically featured glamorous blondes praising imports from Procter & Gamble and Unilever.
But ads for Tsubaki, the latest hit from local cosmetics maker Shiseido Co., feature famous Japanese women and an unusually direct slogan: "Japanese women are beautiful."
Shampoo Ads Highlight Changing Image of Women in Japan