This is sooo 2005. I actually like Frida and all but I will slap that little heifer down if she brings back the baby doll alien look. Seriously though and this is not the model's fault because she just goes where they tell her to go and does what they tell her to do, but who the hell thought it was a good idea for these particular clothes to cast a teenager and style her in a way that accentuated her dollish features?
ETA:
I actually like the styling and the second picture is especially fab, however IMO overall (and perhaps it's a matter of taste and preference), but the styling and the model's looks are not a fit for a campaign for this style of clothes.