Nooria

[Ceptuouse]

From www.vogue.co.uk

NOORIA is a label that is creeping into the fashion conscious by quenching the need for something affordable and a little different in this era of high fashion prices and high street copycats. Hand-embroidered waistbands on light-as-air chiffon skirts, origami detailing on Marilyn Monroe halter dresses and sexy silk chiffon corsets all quietly demand attention - they're the sort of clothes you'll be stopped in the street for by women wanting to know where they came from. Designed by a stylish threesome, Emily Croft-Baker, Jane Halsall and Pooja Luthra, simply because they love clothes, each collection is painstakingly thought through. "With every piece we say to ourselves, 'Would I just scream to buy that?'" says Emily. "And if the answer is no then we're really ruthless." For more information go to www.nooria.co.uk.

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[jhaime]

I'm slightly confused here, they regard themselves as better than highstreet, yet they're stockists are complete highstreet through & through...

Imean, york isn't exactly the hot bed of fashion near me, there is two 'designer' stores, yet they aren't stocked at either of them, instead they've chosen some shop called Giselle??? (i've never even heard of it and York isn't exactly large).

They're stocked at Morgan Clare in Harogate, also nearby myself, this being a shop that has labels such as Fornarina & Religion added to their repertoire.

Looking at the stores where they are located, i think severe bad managmenet or lack of knowledge has dealt them a costly blow, if they see themselves as a serious designer label...

 

[stilista]

yeah, I don't know why Vogue even did an article their stockists are pretty low-end (I reckon they get their buyers from showing at the Pure womenswear trade show) and the designs look like they've very much had their day...I don't think people wear those kind of clothes anymore It all looks a bit TK Maxx to me

 

[jhaime]

However, if they're target clientele is 12 too 14, then they are in with a real chance...

Don't rule out some exposure through Girls Aloud either...

 

[stilista]

AAhh, now you mention Girls Aloud, it all fits into place!

 

[zara4eva]

saw their stuff at pure!!! zara sells much more beautiful embroidered stuff at a tenth of the cost. the celebs endorsing their stuff are the tackiest in the country - footballers wives and coverage in the news of the world's toilet paper magazine!!! how on earth did vogue give them coverage? probably kissed a few backsides. suppose their stuff ok if u like sl*t chic.bring on jordan next.

 

[The Baron]

Oh, the dangers of reading too quickly. As I skimmed the article, I could have sworn it said:

they're the sort of clothes you'll be stopped in the street for by women wanting a stylish threesome