It's pretty obvious they wanted to snatch some clients from Jacquemus and Courreges with this collection, but it's so... frumpy, lifeless and obvious in a way. I still don't know why LVMH want to keep the fashion division of Patou alive as it doesn't really work and their marketing (or rather sending pieces to influencers) is getting more and more annoying with time.
Not to sound too harsh, I'll simply say I'm not liking at all what I see here.
And it's totally pointless to bring Patou back to life with a collection like that... It's pure marketing (relying on an old name rather than daring to push some young talented creatives) which is not needed today. But well...
I like it for what it is…
I really love the boots and the looks that has that kind of 50´s/60’s vibe and I think this is the direction Henry should explore instead of the « IG girls » looks like the look with the black glossy down jacket.
The danger with a contemporary brand is to just release merchandise and not treat it like a luxury brand.
Some of it makes me think of Peter Copping’s Nina Ricci.
I must admit I prefer Henry’s work for Patou to whatever he did at Ricci…
We have this because Henry wanted the Patou job…
Sidney declared that they only bought for the JOY but they had no plans for it. He approached Henry to do Pucci but Henry was talking about Patou. So eventually, pressure is on for him to make it work now that he wanted it so much…
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