Pepe Jeans S/S 2008 : Daria Werbowy and Ashton Kutcher by David Sims

[Ed..]

wwd.com

ASHTON ROCKS OUT: Has Ashton Kutcher been taking fashion tips from the London rock scene? In one of the shots from the actor's spring campaign for Pepe Jeans London, Kutcher sports a rockabilly quiff and moody pout à la Amy Winehouse, while in another he cuts more of a Pete Doherty figure, wearing a cotton vest and peaked hat. Daria Werbowy is also featured in the ads, but her look seems to have been inspired by Eighties guitar bands instead: She's been styled with tangled hair and a bandana, wearing a bleached-out, zippered denim miniskirt. The campaign was shot by David Sims in New York and styled by Joe McKenna, under the creative direction of Giovanni Bianco. While Werbowy is signed to Pepe Jeans for spring only, Kutcher will be featured in the Madrid-based brand's campaigns through the fall.

Kutcher's edgy campaign for Pepe, which breaks in the March issues of magazines including British Vogue, GQ and Dazed & Confused, marks quite a departure from the brand's previous Sixties aesthetic. During Sienna Miller's tenure as the face of the brand, the denim label tended toward soft-focus, black-and-white shots that riffed on Miller's Edie Sedgwick look. — Nina Jones

 

[iggy190cm]

Sorry these two images are together but this is Daria's half

 

[Annu]

This looks very nice, so different compare to Sienna's ads but I hate Ashton so much. Daria is cool rock chic though.

 

[miu_miu]

I thought this was going to be hotter with these two together

 

[mikel]

don't like what I've seen so far.

 

[iggy190cm]

I agree I thought it would have been hotter but at the same time I'm glad theres no romantic thing and its kind of rock chick. I like it , at first I thought there'd be some kind of kissing and stuff. Thanks to god theres none of that.

 

[kissmesweet]

Even though I like both Ashton and Daria, I wasn't expecting anything extraordinary as this was Pepe Jeans.

 

[iggy190cm]

Is pepe jeans a low brand or something? I thought their ads with SIenna were actually surprisingly good..

 

[alix*]

I was expecting something really sexy with the two of them together

 

[kissmesweet]

Is pepe jeans a low brand or something?

It's just a brand for casual wear. I wouldn't say it's 'low' or anything, but the ads have always been so-so for me.

 

[eword]

i like more daria than the ad. and thanks to god that guy is well far from her!

 

[xPedro]

Daria would totally overshadow him w/ they were in a ad together

 

[miwa]

Daria looks great. I'm glad too they're not together. What would Demi think?

 

[eword]

^ who cares about demi'?!? i care about daria!

 

[Ed..]

^^
I hate they are not using male model this time Last season's ads with Sienna Miller and Nico DeRobertis by Mikael Jansson were great.

 

[testinofan]

I think have a same style in the use of color of the campaing of FW2007 i like more FW2007 with Sienna and Nico this is ok no are bad but nothing new and shoking.

 

[Kanna]

Ugh, those are just boring.. I think the concept Sienna did would work better for Daria

 

[Starry]

Kind of boring. I'd like to see they appear in the campaign together.

 

[svsk_sk2]

i like Pepe Jeans... i like David Sims... i like Ashton and i love Daria...

but this time...

just doesn't work... eerr...

 

[VogueElle Addict]

No no no but Daria look so bad girl! I like her ads but him,......