philophile
Well-Known Member
- Joined
- Dec 23, 2023
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A lot of fashion strategists and trend agencies target Gen-Z as one of the most important customers of today, you need not look further than the success of Demna's Balenciaga and how far his products and influence have spread to understand it makes sense to leverage the commonly known social media channels and influencers to promote an independent designer brand. Dion Lee did that, gifted a lot of his clothes to music/nightlife industry people and uses that as a promotional tool. It's not even an open secret.
I completely misunderstood your initial reply, and yeah, definitely agree with you 100%. And it's definitely not hard to notice Dion Lee's connection to the music/nightlife industry, especially in the last year, when his clothes started to change a lot. Furthermore, a big part of Gen-Z really does really have a taste for the grotesque, which is kinda ironic coming from a generation that mentions 'aesthetics' in every second sentence. I guess it's their way to be 'rebels', but I blame it mostly on the Kardashian influence.