Prada F/W 2025.26 by Oliver Hadlee Pearch

[Zorka]

weibo.com

 

[moonmoon]

I cant belive (unfortanetly i can since Raf its there) when you have very good collection like this you can do sooo good campaign and now we have this... and white background again. LoL
Sad.

 

[Avonlea]

It's hideous. Miuccia is either clueless and was just lucky to have incredibly talented collaborators since the very beginning, or she just couldn't care less at this point, and Raf decides on everything.

 

[MModa]

The collection was very solid but this campaign is not. It is trying to satisfy everyone with the casting. I did not think the campaign could get worse but it just did. It is probably shot by Meisel.

 

[Squizree]

A cast that big and THIS is the best they could cough up? It looks so thoughtless. There's no sense or order to it at all.

Reminds me a bit of Gucci F/W 09 campaign, but at least that had some direction.

 

[MModa]

This campaign does not suit the collections one bit. I was expecting something dark and moody like FW 2006. Instead, we got Benetton without the joy and warmth. I would be shocked if this wasn't shot by Willy Vanderperre. There is no way Meisel would do something this flat and dull.

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Medium

Same here. I was also expecting a much darker, cinematic, and beautiful campaign.

 

[RMDV]

Is this a joke?

 

[WAVES]

kill it with fire! horrendous !

 

[upNorth]

This is the worst campaign I've seen in years, absolutely shocking. It must be done on purpose to evoke such a reaction from people, can't be explained otherwise.

 

[Ludwig]

Meisel and Kendall? i don't think so. But who knows.. This is her 3rd campaign for Prada.
They photographed her separately from the rest

 

[ivano]

Kendall? Not mad about her, but I'm shocked if this was Steven's 😲 part of the cast it's so him. I only like Julia though. I like the way she holds that bag.

 

[ivano]

^ yeah, I forgot this one. Still looks so old Prada, and the Meisel weirdness



Also I like better the girls from my generation 😅 Ashleigh, Ola, Lexi, Cindy, Amanda... the only that still working for them is Julia.

 

[br3ncon1]

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@weibo C-Oli

This is a jump scare.

 

[upNorth]

^ that and the whole campaign feels like an Aphex Twin album cover.

 

[ivano]

By OHP?! Makes sense, looks very VI under Farneti. I like the idea of "models running to take the subway" quoting the other thread, but still flat. The Vanderperre/Raf/Verderi formula is not working since the first one from this era. You can't guess the photographer because they look the same. Even Meisel campaigns with Carey and Harris (only liked Harris') has the same light.

 

[Demna]

^ yeah, I forgot this one. Still looks so old Prada, and the Meisel weirdness



Also I like better the girls from my generation 😅 Ashleigh, Ola, Lexi, Cindy, Amanda... the only that still working for them is Julia.

Upsetting how it went from this to what we are offered nowadays.

 

[FAdS]

Why are they so gung ho about ruining this brand? Is it even working financially to reduce themselves to this?

 

[GivenchyHomme]

Why are they so gung ho about ruining this brand? Is it even working financially to reduce themselves to this?

Prada is performing exceptionally well. The products in-store are highly desirable and chic, even if that isn’t always reflected on the runway or in their campaigns. That said, no one is really buying the runway looks anyway, so as long as the brand maintains visibility, they’re doing just fine.

 

[Simera]

Why is Sora there but getting blocked by someone else? What’s the point?

 

[Demna]

Prada is performing exceptionally well. The products in-store are highly desirable and chic, even if that isn’t always reflected on the runway or in their campaigns. That said, no one is really buying the runway looks anyway, so as long as the brand maintains visibility, they’re doing just fine.

Which store did you go to? 😂