Turning once again to athletes, Prada has chosen three boxing champions to front the latest ads for the Linea Rossa eyewear line. Shot by Brigitte Lacombe, the stark, black-and-white images feature portraits of the Italian Roberto Cammarelle, American Bernard Hopkins and Amir Khan, a Briton from Pakistan. The athletes pose wearing both classic styles and new models with names inspired by the Olympic sport, including Prada Upper Cut, Prada Jab and Prada Barburner. The champs follow a number of other sportsmen, from sailors and skiers to Formula One race car driver Mark Webber, who previously appeared in the Linea Rossa campaigns for eyewear, a license with Luxottica Group. The photos will bow in August in fashion titles worldwide.
