Looking back at this collection, I feel like Prada is not really aspirational anymore...
Before, when we though that Miuccia was the head, the masterhead of her vision, we wanted to be that chic lady who was able to wear an alligator coat with a funky shirt and maybe a silly hat. There was that tension that made it cool..
Now, Prada is just clothes with accessories.
It’s interesting how the models carry very serious looking bags.
I don’t know if this woman is still the fantasy of a quirky intellectual or working at an Art Gallery or whatever..
I hate the word but there’s no real sense of cool.
I go back to Chanel but Virginie proposed a vision of a woman doing something, going somewhere...It’s more than the clothes.
Prada doesn’t take us anywhere. They went to NYC to show at their space exactly like they could have done it in Milan. How do you connect the narrative of the collection with the city?
Miuccia is doing those shoes abroad to fit into the expectations of a Megabrand but she is doing it half way.
Indeed, as you said
@ghostwriter10549 , a lookbook could have been enough.