danish royal watchers
Excerpts from an interview of the Royal Couple for Berlingske Tidende
Q: As the “newly instated” Crown Princess you were criticised in the press for being too interested in fashion. Is this an area from which you have retreated a bit?
“Fashion is an exciting industry and I believe it is almost the third largest export industry of the country [worth more than DKK 20 billion and growing]. I chose to get involved with fashion because it was a place to start and it was where I could be present and get some experience. It’s a big and important industry, but because it was about fashion and money and about dressing up it was regarded as shallow. Had it been windmills it may have been a different matter.
It may also have been a convenient or easy way to fit me in. Perhaps it should have been balanced a bit more, but I think it went off balance because fashion attracts a lot of attention. It was never just the case that I was only involved with fashion. But it almost seemed as though I wasn’t doing anything else and I experienced that as a bit frustrating in the beginning.”
The Crown Prince: “Women like to look good and the rest of us like to keep an eye on what is going on in regard to fashion. And here I might think that instead of criticising the Crown Princess for attending fashion shows, you could say 'Here we have a young woman, who has just arrived in a new country and who has the opportunity to put her mark on a significant industry'. That is, look a bit deeper instead of focusing on what she is wearing today and whether it is a particular brand of clothing.
The Crown Princess may well dazzle with her dress and presence, but what is behind it is hugely important. As far as I understand one out of every eight people in Denmark is one way or another occupied with the fashion industry, and young Danish designers are fighting a hard battle in shark infested waters.”
The Crown Princess: “I think it went off balance because there was so much focus on that in the media. But I also chose to get involved in the field because I really like Danish fashion. It is very international and often times it is among the very best. The fashion industry has been very appreciative of my effort and I entered at a moment when Danish fashion really started to bloom. But I also then had many social issues besides that and since then I have quietly evolved my work more in that direction. It is something I have been giving a lot of thought and I spend a lot of time working on figuring out how I can best approach it. And as I said before, I believe that every person hopefully will contribute to society and help where they can. And, in my capacity as Crown Princess I have a unique opportunity for creating attention in a number of areas which at the same time also interest me.”
Q: How do you handle the balance between being royals and style icons like other celebrities?
The Crown Princess: “We don’t consider ourselves style icons. But we are of conscious of the fact that we must dress neatly and correctly for the events in which we take part. I don’t think people would be thrilled if we showed up improperly dressed. We are very conscious that we represent Denmark and that we do it in the correct manner. And it can really be frustrating if you are out an event and there is more focus on your clothes than on what happened.
The dress is part of our 'uniform' but we are not out to outshine the event itself, or look like a Christmas tree. So of course we have many considerations as to how we engage in what we do. We think carefully. Sometimes it’s just a case of 'I want to do that'. Every event we attend has a very strict schedule, almost down to minute by minute, but of course there should also be room for spontaneity