Printemps Holiday 2013 : Eva Herzigova by Mario Testino

[Tony Fersen]

Printemps Holiday 2013
Model : Eva Herzigova
Photo : Mario Testino
Style : Carine Roitfeld
Hair : Marc Lopez
Make-up : Tom Pecheux

source : facebook.com/Printemps and luxuryactivist.com

 

[Tony Fersen]

From luxuryactivist.com :



As the concept of Christmas by Prada is about a happy obsession (Joyeuse obsession), here are the words of Stephen Gan about the project:
” The idea of this campaign is to exaggerate the festivity of the season by having the luxury of multiple Santa Clauses. Iconic supermodel Eva Herzigova serves as the prefect cast for the joyeuse collaboration between Printemps and Prada”
Of course all done in a very elegant, sensitive and funny way. Children and Adults can dream about it and Eva Herzigova is the perfect match for a luxury house like Prada.
In order to create a true event, on the advertising, Eva Herzigova wears an exclusive red washed-out leather coat. The sleeves are embroidered with flowers and make the distinctive signature of the look. It was made exclusively for the campaign by Prada. It is Miuccia Prada's vision of Santa Claus.



source : my caps from a video seen at facebook.com/Printemps

 

[TheoG]

Now is Printemps a department store in France? I've enjoy the last few campaigns by them.

 

[blackkohl]

Not feeling this...

 

[Street_a_Licious]

the Santas are obviously cute young models lol