Here's some info from Daily Candy - London...
"Whether it’s a metrosexual stick man called Ronnie or a hairy little guy who sings about rain, everyone loves the colour purple.
And now there’s a new addition to the gang: Purple Ash, a clothing collective fresh from Milan, inspired by the ’30s and ’40s, with a hint of the ’60s thrown in. The result is a well-tailored collection of Marni-esque hippie-chic clothes in soft, feminine colours.
Standouts include a classic belted trench coat in printed silk georgette, wear-to-everything beaded cocktail numbers and some great bum-hugging capri pants. These are designs for young girls who want to look grown-up and for grown-ups who aren’t yet ready for ashes.
Forget hirsute pop stars in stacked heels.
This lot will attract real princes.
Available at Browns, 38-39 South Molton Street, W1 (020 7514 0063 or brownsfashion.com); Selfridges, 400 Oxford Street, W1 (08708 377377)."
It's strange, I was in Tower earlier today and I know that one of the magazines I looked at had an article about them but now I can't remember which...either UK Elle or l'Officiel I think...probably UK Elle.