Purple Ash | the Fashion Spot
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Purple Ash

helena

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This seems to be new label being picke dup by Browns and Selfridges....

does anyone have any more info?

cruise43.jpg


cruise43c.jpg
 
i can see the pictures..
where are they from helena?...

don't think i like the stuff...
never heard of them...sorry...
 
ok i take it back. I can see them now!

i have never heard of them either, but yeah i am not really a fan...
 
Here's some info from Daily Candy - London...

"Whether it’s a metrosexual stick man called Ronnie or a hairy little guy who sings about rain, everyone loves the colour purple.

And now there’s a new addition to the gang: Purple Ash, a clothing collective fresh from Milan, inspired by the ’30s and ’40s, with a hint of the ’60s thrown in. The result is a well-tailored collection of Marni-esque hippie-chic clothes in soft, feminine colours.

Standouts include a classic belted trench coat in printed silk georgette, wear-to-everything beaded cocktail numbers and some great bum-hugging capri pants. These are designs for young girls who want to look grown-up and for grown-ups who aren’t yet ready for ashes.

Forget hirsute pop stars in stacked heels.

This lot will attract real princes.


Available at Browns, 38-39 South Molton Street, W1 (020 7514 0063 or brownsfashion.com); Selfridges, 400 Oxford Street, W1 (08708 377377)."

It's strange, I was in Tower earlier today and I know that one of the magazines I looked at had an article about them but now I can't remember which...either UK Elle or l'Officiel I think...probably UK Elle.
 
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Hebden it was UK Elle. Thats where I read about this.

Softgrey - the Elle had more pics in it & when I saw them I thought you might like some of it actually.
 
Found the UK Elle article. The cotton skirt is my fave - such a cute waistband. May even pop over to Browns Focus for a gander.

Scanned from UK Elle Feb 2006.

pash14ko.jpg



If you wanna read the mini bio.
 
Hmm it all looks a bit loose and shapeless to me, I'd like to see more examples of it actually on a person, not really my style though...
 
thanks for the elle article, the browns pictures are horrible. I quite like those rolled cargo/khaki's. I like the idea behind it as well.
 

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