This does not sell me ANYTHING. What is her facial expression for a start?! She looks almost disgusted to be there! Never mind the fact this is a very unflattering shot of the actual clothes. Looks more like an advert for a costume trunk as opposed to a luxury label.
It's a shame really because RL is the kind of label that should have an effortless winning formula every season without making too much effort, but it seems like everything falls totally flat these days.
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