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Published: Tuesday, August 30, 2005
Ramosport Calls Back Colonna for an Encore
By Rosemary Feitelberg
NEW YORK — The edgy capsule collection Jean Colonna designed for Ramosport this fall has been so well-received that he will do the honors again for the entire spring collection.
Colonna, who worked at Pierre Balmain and Claude Montana before setting out on his own, is using some unexpected combinations, just as he does with his own ready-to-wear collection. A seersucker peacoat with an airplane-type seat belt and another lace-trimmed coat in a Liberty floral print are two of the more unusual styles in the 50-piece spring collection, which features seven different fabrics.
It will be offered in 250 stores this spring in the U.S. and Canada, and will wholesale from $155 to $330.
For his second run with Ramosport, Colonna had to tone things down a bit for American customers. Wilkins said she told Colonna, "My American customer wants to look fantastic, but she will only spend a minute or two putting on a coat."
To keep things simple, the designer used Velcro closures for a few looks and the entire collection is water-resistant.
In recent seasons, Ramosport has used guest designers to cultivate a loyal following, especially among European women with a certain élan. Linking the brand with edgy firms such as Hussein Chalayan and E2 has proved to be a winning strategy for Ramosport chief executive officer Muriel Mesguich.
As for the collaboration with Colonna, Wilkins said, "We definitely plan to work with him again, but we might have someone [else] do the limited fall collection."
wwd.com
Ramosport Calls Back Colonna for an Encore
By Rosemary Feitelberg
NEW YORK — The edgy capsule collection Jean Colonna designed for Ramosport this fall has been so well-received that he will do the honors again for the entire spring collection.
Colonna, who worked at Pierre Balmain and Claude Montana before setting out on his own, is using some unexpected combinations, just as he does with his own ready-to-wear collection. A seersucker peacoat with an airplane-type seat belt and another lace-trimmed coat in a Liberty floral print are two of the more unusual styles in the 50-piece spring collection, which features seven different fabrics.
It will be offered in 250 stores this spring in the U.S. and Canada, and will wholesale from $155 to $330.
For his second run with Ramosport, Colonna had to tone things down a bit for American customers. Wilkins said she told Colonna, "My American customer wants to look fantastic, but she will only spend a minute or two putting on a coat."
To keep things simple, the designer used Velcro closures for a few looks and the entire collection is water-resistant.
In recent seasons, Ramosport has used guest designers to cultivate a loyal following, especially among European women with a certain élan. Linking the brand with edgy firms such as Hussein Chalayan and E2 has proved to be a winning strategy for Ramosport chief executive officer Muriel Mesguich.
As for the collaboration with Colonna, Wilkins said, "We definitely plan to work with him again, but we might have someone [else] do the limited fall collection."
wwd.com
