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A/W 2010 - JOIE DE VIVRE [/FONT]
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Known for his deliciously dark and slightly gothic take on contemporary fashion, Gareth Pugh is frankly the last designer you'd associate with a piece titled Joie De Vivre. But in Ruth Hogben's latest addition to our A/W 2010 fashion film editorial, Pugh is less the focus and more the sole obsession of a piece vibrating with the vivacious movement and infectious energy of a Weimar Berlin cabaret act. Brazillian supermodel Raquel Zimmermann is primped, plucked, panstick-ed and preened into a louche symbol of Art Deco decadence, directed by Hogben, styled by Katie Shillingford and dressed in a selection of Pugh's finest wares. All right Mr. DeMille, she's ready for her close-up!
Joie De Vivre launches this Friday at 15:00 BST [/FONT]