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What bothers me about this it's not the fact that they chose a celebrity but choosing the most irrelevant celebrity possible. No one cares about Rita or wants to dress like her so you could do better with a model who actually knows how to sell the clothes.
How popular is she? I feel like no one really cares about her existence on this side of the Atlantic, but can't get a grasp on how successful her career actually is globally.
The campaign is neither here nor there for me visually, she looks a bit like a poor man's Rihanna in that shot.
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