Sabato De Sarno - Designer, Creative Director of Gucci

^^
Exactly,
In life you go further being liked than being competent.
If you are competent and liked, you won the lottery. If you are competent and know « politics », you are safe. If you are liked, competent and know about « politics », you are the king of the world.

And at LVMH, it is really important giving the way Arnault took over.

But, beyond all of that, is it still fair to consider KERING as Arnault’s competition? We have been used to use those terms for 20 years but Louis Vuitton alone is bigger than the whole group. Chanel alone is bigger than KERING. Hermes is Gucci, Saint Laurent and BV reunited.

In some ways, there’s a competition between Arnault and Pinault regarding real estate, celebrities, marketing and talents (designers more than executives) but I feel like their brands don’t even evolve in the same sphere lol.

The moment Arnault put his hands into Fendi to make it as big as Dior, the competition will really have no way to exist…
 

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