Saint Laurent ‘An Ordinary Day’ 2025 Campaign by Martin Parr

[prylvi]

Saint Laurent Creative Director | Anthony Vaccarello
Creative Director | Martin Parr
Photographer | Martin Parr
Models | Apolline Rocco Fohrer, Chantall Mccann, Laura Rylands, Li Cheng Yuan, and Lina Zhang


The Impression

 

[prylvi]

 

[Frederic01]

This is so Alessandro Michele for Gucci coded it's ridiculous! Literally I am scratching my head at how Alessandro Michele this is: the clothes, the dog, the mise-en-scene, everything! What were they thinking?!

 

[fashionsavvvvvy]

^ The garden would look nicer if it was Alessandro

 

[Mr Yayo]

The marmalade toast with ysl brooches on it is ridiculous yet delicious. Ysl and martin parr is the collab I didn’t know I needed

 

[Bubina]

Not keen. It's a bit confusing to me.

 

[yslforever]

Not keen. It's a bit confusing to me.

Yes it’s deliberately confusing.
First the Englishness of Martin Parr’s work, the setting etc is not often associated with Saint-Laurent.
And two, the «ordinary » in «An Ordinary Day » is something we are not used to, coming from Saint-Laurent, as they were, for years now, portraiting their non-celebrity campaigns as vapid, languorous, sexually bored, trophy bourgeoises.
It’s a stark contrast with Teller’s girls at Lake Como or even with the last Summer 25 campaign.
I have British friends using «working class » at first degree. They would use that term for this campaign too.
Though I love the brilliant cinematography, I just keep thinking it would have been better suited for a British brand like Burberry.

I admit I like the risk Saint-Laurent is taking by going «artsy » with Parr or Clemente.
But don’t worry, they’ll run traditional fashion campaigns (some might say the next ones are super-archival), alongside with celebrity and artsy campaigns too.

 

[jeanclaude]

Totally ordinary, that´s for sure.

 

[yslforever]

Totally ordinary, that´s for sure.

Yeah, ordinary is definitely the core work of Parr, I can understand why it appeals to Anthony personally but cannot understand why Anthony chose to transpose it to Saint-Laurent or find it appealing for SL
Also Parr actually did a Gucci Cruise 19 campaign for Michele.

 

[jeanclaude]

Yeah, ordinary is definitely the core work of Parr, I can understand why it appeals to Anthony personally but cannot understand why Anthony chose to transpose it to Saint-Laurent or find it appealing for SL
Also Parr actually did a Gucci Cruise 19 campaign for Michele.

Totally! This has nothing to do with YSL. Instead of offering the ordinary, they should be offering the extraordinary.