Saint Laurent S/S 2025 : Gwyneth Paltrow by David Sims

I’m always a sucker for Gwyneth, especially when she’s not in Brentwood mom mode, and I like her for Saint Laurent.
 
She's looking so rich here. I'm almost able to ignore the weird fitting of the blazer.
But isn't it too early for spring campaigns?
 
^Yes! I was thinking that this feels like a very poor man's version of Pilati's chic Spring 2006 campaign featuring Snejana, Tilda Swinton, Isabelle Huppert, and others.

The lighting in this image of Gwyneth is terrible—I can't believe David Sims shot it! And Gwyneth for Saint Laurent? Are they really that desperate now?
 
I’m just appreciative of the fact it’s not another black and white studio-shot campaign image from David Sims for Saint Laurent. Personally, I could take or leave Gwyneth Paltrow but I don’t hate this. Paltrow looks good, I like the slicked-back hair and the sharpness of the blazer.
 

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