Adrian Appiolaza - Designer, Creative Director of Moschino

[Lola701]

For such a joyful individual (or at least that’s his persona), I hope his next few shows will reflect that side of him in terms of presentation.

 

[TomBlanksFullFatMiuMiu]

I would actually wear that polo in the second slide.

Me too but very Loewe and JW
But then again Jonathan doesn't own surrealism all to himself

 

[LadyJunon]

It's very Loewe/JWA, but it doesn't feel as overly serious as JWA can at times.

 

[tourbillions]

already a lot lighter and more fun than his debut collection which i was missing. cant wait how it would look. Moschino was already doing surrealism before loewe and JW so cant fault him for that.

 

[blueorchid]

US Vogue April 2025
"Fun House"
Photographer: Federico Ciamei
Subject: Adrian Appiolaza


US Vogue Digital Edition

 

[JohannesL]

He literally turn Moschino into a bored house.

 

[IsabelMarantBoy]

How could he go from designing some of my favorite Chloé collections (Fall 2005, Fall 2006 and Spring 2007) to these awful collections for Moschino??

 

[tricotineacetat]

petition to ban anyone who worked for jonathan anderson from being appointed creative director of anything

I would be more than happy to extend that to the man himself, if I was being honest. 😅

 

[FashionPower]

I have no clue how Adrian's Moschino is financially sustainable, the brand completely went off the radar as soon as Jeremy Scott left.
Moschino was never part of the fashion conversation, but at least under Jeremy had viral moments with the stellar campaigns from Meisel, the top castings and the fun runway gimmicks that at least made the brand gain a little bit of relevancy.
The brand marketing was also good and on top for a brand that was trying to cater / lure gen Z and young spenders: you had the easily marketable capsule collections, the viral gimmick accessories (remember the Mcdonald's iphone covers?), the biker bag...with Adrian you have an ugly tie bag that looks like a rejected design update from Prada's belt tote and that's all, no accessories, no capsules, no items that are appealing to aspirational / low spender customers.
I remember Rossella Jardini stating that Moschino was "the biggest from the small brands and the smallest from the big brands" but under Appiolaza the brand turned into a cheap looking version of Loewe with comparable prices. Ain't no one buying a Moschino piece resembling Loewe at 2k when you can get the original at a small price increment at 2,3k.

 

[proseccotabis]

For SUCH a nice and kind person that is Adrian his designs at Moschino are sooooooo far away from what he is as a person unfortunately!!!!

 

[Xone]

For SUCH a nice and kind person that is Adrian his designs at Moschino are sooooooo far away from what he is as a person unfortunately!!!!

Why it is happening? pressure from execs?

 

[proseccotabis]

Why it is happening? pressure from execs?

I thiiiink so… not sure at all to be honest. But I have met him and he is honestly just so nice and sincere and it is so wonderful to be around him

 

[Scotty]

How could he go from designing some of my favorite Chloé collections (Fall 2005, Fall 2006 and Spring 2007) to these awful collections for Moschino??

I thought Yvan Mispelaere did those collections for Chloé. But I think in that era everybody was just better at putting out collections.

 

[IsabelMarantBoy]

I thought Yvan Mispelaere did those collections for Chloé. But I think in that era everybody was just better at putting out collections.

Oh dear, you're right! I saw someone on the first page said he was a Phoebe alum and I mistook him for Yvan haha thank you