Saint Laurent Winter 25 by Drew Vickers

[Creative]

You know, as nice as YSL pics look from time to time, and even if I understand why people think it’s beautiful (the video is beautiful tbh and the campaign is not bad either), I can’t stop thinking of how much of a COSPLAY his whole tenure looks like. It’s like a disguise, like a costume, I don’t believe in it, it’s empty, calculated, there’s no creative soul, there’s no depth, it’s beyond superficial, like an instagram picture by the silliest influencer with the difference that it looks nice chez YSL.

I don’t know if I can explain myself correctly and if I’m the only one feeling this way.

 

[Zorka]

SAINT LAURENT WINTER 2025.26
Photography: Drew Vickers
Cretive Direction: Anthony Vaccarello
Graphic Design: Arnaud Michaux
Styling: Paul Sinclaire
Hair: Lukas Tralmer
Make-up: Satoko Watanabe
Models: Ajus Samuel, Noor Khan, Libby Taverner & Lota Blaskovic




Weibo

 

[FashionPower]

...aaand of course here we go with the random token Cassandre bag display with no affiliation / connection to the clothing.
De Meo really needs to fix this bag situation at YSL otherwise they're gonna keep underperforming.