Salvatore Ferragamo S/S 2020 : Binx, Malgosia, Abby & Sora by Harley Weir

[Benn98]

Yay!! Looks like there will be no cluttered collages this season.....



L'uomo Vogue Digital Edition

 

[bluebanter]

Salvatore Ferragamo S/S 2020 Campaign
Creative director Paul Andrew
Photographer Harley Weir
Choreographer Eric Christison
Fashion Stylist Jodie Barnes
Models Binx Walton, Malgosia Bela, Abby Champion, Sora Choi, Alpha Dia and David Kammenos
Agency Laird+Partners


designscene.net

 

[mikel]

Love that shot of the four of them in the pink outfits.

 

[TZ001]

 

[bluestar]

Love this! So gorgeous.

 

[Benn98]

The first decent campaign since Andrew took over! And it also shows that art direction is often more important than a flashy cast or photographer.

 

[bluebanter]

 

[Lola701]

Good campaign, great cast but it may sound silly...There’s too much products for my taste.
I like when there’s a coherence in the styling...The caps, the multiple bags, the bourgeois flats...It doesn’t make sense!

Seeing my girl Binx makes me happy!

 

[GivenchyHomme]

It's trying to tick all the boxes. It's chaotic and crowded. The products don't look desirable or chic. The clothes are like the little hipster on the prairie. Then they have all the bags in our face. Simply No. I'm puzzled that the shoe brand and the shoe designer wouldn't play to the brands strengths. The shoes that we do see are generic fillers. I don't see this union lasting much longer. It's really a shame that amazing accessory designers like Stefano Pilati and Frida Giannini aren't working for a major house. YSL had the most amazing shoes every season. That's what Ferragamo needs. Oh what we are missing out on!

 

[mathiaskatz]

 

[TREVOFASHIONISTO]

that shoe shot is so cute

 

[TaylorBinque]

Actually this might be his best campaign yet. But still they could do less bags and everything. The clothes do pop though. Actually this is one of few Harley Weir's campaigns I actually like.

 

[dior_couture1245]

I’m getting very tired of this kind of every-color-of-the-rainbow casting like this. It’s so freakin’ disingenuous, not to mention predictable beyond belief. Each model here is ticked checkmark, not a creative choice.

This whole industry is dead as a doornail.

 

[Benn98]

Ferragamo's sales increased ever since the new CEO stepped in, and along with that came the whole 'bags and shoes in your faces' direction. That's why I'm so surprised to see this toned down campaign for them. Hope it continues going forward.

 

[TaylorBinque]

I’m getting very tired of this kind of every-color-of-the-rainbow casting like this. It’s so freakin’ disingenuous, not to mention predictable beyond belief. Each model here is ticked checkmark, not a creative choice.

This whole industry is dead as a doornail.

I didn't feel like the casting is disingenuous at all. Maybe they want to be diverse but I don't feel like it's very on purpose. The models actually add something to the campaign, it's a mix of characters that I feel serve Ferrgamo quite well.

 

[Nomar]

I actually much prefer the solo or duo shots here. The other shots are way too cluttered.

 

[aracic]

British Vogue Digital Edition

 

[Phuel]

LOL @the “creative direction” that has the cast looking like the local community college dance troupe posing for a flyer: Those poses and angles are like insipid parodies from an Austin Powers movie. The men's freeze-frame dance poses makes my skin crawl and remind me of actual Austin Powers moves :shudders: Such a shame that decent designs are "directed" by someone with the mindset of a 13yo on IG and shot by someone trolling fashion. God, she’s such an insufferable hack. Go away, Harley.

I’m getting very tired of this kind of every-color-of-the-rainbow casting like this. It’s so freakin’ disingenuous, not to mention predictable beyond belief. Each model here is ticked checkmark, not a creative choice.

This whole industry is dead as a doornail.

Of course I agree with you but at this point we’re just a broken record espousing the need for individuality being shouted down at a Red Guards assembly, since that’s just the shallow, simple-mindset, unspoken prerequisite for casting shows/stories/campaigns in these superficial times. And you’ll notice the immediate SJ-flexing of faux-outrage whenever any imagery dares to showcase an all-White cast (which is so rare and few between in these days since doing so may incur the wrath of cancel-culture). The industry is deep in its faux-socialists era currently, complete with any lack of creativity and the absence of talent: Everything is just equally mediocre because mediocrity is what will sell.

 

[dior_couture1245]

^^It’s true.

At this point, it really is astounding how lockstep conformist all these so called “non-conformists” are. But I suppose that’s how every cultural revolution plays out in history.

The damage is done, though. It will take DECADES, if ever, for fashion to recover from this politicized fever.

“Diversity and Inclusion” is not, as Vogue puts it, “values.” It is a new religious mantra, demanding full and utter devotion. Absolute dogma. Anyone who asks why is a heretic. This is not healthy.