In its second season, SB47 has wedged itself in the middle of a densely populated contemporary market. Can its clothes for "city life"—designed by an in-house team instead of founders Sachin and Babi Ahluwalia, who are now focusing on their ready-to-wear and gown businesses—make a lasting impression?
It depends on what shoppers want these days. What SB47 did well for Resort was "going-out" clothes—the kind of thing one puts on at 9 p.m. and doesn't change out of until after brunch. (One of the collection's key pieces, an orange handkerchief dress with a metallic gold stripe at the hem, was meant to evoke a sunrise.) Black leather leggings with tribal-tattoo-inspired embroidery were worn with a white blouson tank—also embroidered—for a relatively uncomplicated look, while a cropped, hand-sequined blazer and matching camisole, paired with little gold shorts, offered something a bit more peacocky. SB47's designers also mixed sporty elements with glitzier ideas: An oversize black mesh T-shirt was decorated with matte embellishments—again, mimicking tribal tattoos—and styled with a knee-length skirt in gold-bouclé with black piping.
The array of elements was occasionally dizzying. For instance, a pale blue cable-knit sweater looked confused because of the metallic jersey insets at the shoulder. But for a certain customer—the kind who does like to spend the night dancing, or at least dresses like she wants to—there were some compelling options.