Scherrer Nixes Couture Show

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excerpt wwd.com

Published: Monday, November 21, 2005

Scherrer Nixes Couture Show
By Robert Murphy

PARIS — Couture week here will be more abbreviated than ever.
Jean-Louis Scherrer said on Friday that it would not stage a couture show in January as part of a "redefinition of its global strategy."
Though the house said it would continue couture activity, the decision to drop from the calendar, with shows set for Jan. 23-26, underscores how difficult it has become for houses to justify the expense of the money-losing venture.
 

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