Moulton enjoys impressive summer season
Published: Sunday | October 9, 2011
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Saint International superstar Shena Moulton defied the fashion odds, making a stunning runway comeback after taking a break to focus on her final exams.
Moulton walked for a whopping 30 shows across the three major fashion markets in New York, Milan and Paris during the just-concluded Spring/Summer 2012 Ready-To-Wear/Prêt-à-Porter Collections.
After graduating from Penwood High School on June 26, Shena began her charmed life as a full-time international model. A few days later, she was flown to Paris for the couture collections, where the world's most expensive dresses are shown to the world's wealthiest women, including princesses, wives of business tycoons and generational aristocrats. Moulton was promptly booked for Christian Dior Couture Collection. Fast forward to September 2011, when the Spring/Summer 2012 shows begin in New York and run through to Paris, and Moulton is Jamaica's most in-demand model on the international circuit.
Special model
"Shena is a special model, and for a girl who has only been modelling during her holidays and then missing a whole show season, it is remarkable that she held her own during the show season. I was always confident in her abilities," commented Saint CEO and Moulton's home agent Deiwght Peters.
Peters discovered Moulton during RJR's radiocation at the Penwood High School.
According to Peters, a global strategy has been devised to take Moulton to the top of the fashion business over the next two or three years.
"We do not want a flash-in-the-pan career for Shena, we want her to be the long-distance runner who can take it to the top and stay there for a long time as the supermodels of yesteryear
à la Kate Moss, Naomi, Linda Evangelista. It is, therefore, important (that) she is not overexposed," Peters noted.
While Peters was tight-lipped about the strategy, he was quick to explain that the supermodels of tomorrow must be multi-dimensional with impeccable skills as spokespersons, actors, dancers with the underscoring aura of elegance and uncompromising sophistication.
In a season when the world's top supermodels Gisele Bunchen, Kate Moss, Natalia Vodionova were back on the runway, it was a season also characterised by a crop of new stars taking the spotlight at some of the top shows. Across the major markets (excluding London), the Jamaican teen sensation walked in almost 30 shows. In New York, she strutted for Marc by Marc Jacobs, Custo Barcelona, Tracey Reece, L'Wren Scott. She skipped London and glided for Milanese brands such as Costume National, Gianfranco Ferre, Dusan and powerhouse Jil Sander. As the curtains came down on the fashion season in Paris, Moulton lent her lithe frame to eight of the city's top shows including Hermes, Vivienne Westwood, Tsumori Chisato, Paco Rabanne, Andrew Gn, Anne Valerie Hash et al.
It is clear that Moulton has proven to be a girl for all seasons, an important feature for successful supermodels over time. Now major editorial clients such as Vogue-American, Italian and French, Elle, and Bazaar are said to be eyeing Moulton with interest.
The runway shows are just one aspect of establishing a supermodel. The model must now transcend to the advertising, editorial and television platforms of visibility. It is even more important that the model maintains a pristine list of blue-chip clients such as the runway ones Moulton has worked with - Marc Jacobs, Louis Vuitton, Jil Sander, Calvin Klein, Oscar De La Renta, Anne Valerie Hash, among others. Moulton was the youngest recipient of the Prime Minister's Youth Award for International Achievement for 2010.