Shnaghai Tang Silk Road Fragrances Collection : Du Juan by Mario Testino

Fancyfree

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Shanghai Tang Silk Road Collection is the new collection of fragrances inspired by the glamour and culture of Shanghai. It belongs to the famous brand Shanghai Tang which excels in luxurious clothing items for men and women and the tradition of Chinese tailoring. This house was founded in Hong Kong in 1994 and its founder David Tang used to emphasize that the fashion they pursued was inspired by clothing items from the 1920s and 1930s combined with modern elements.
The new collection of fragrances Shanghai Tang encompasses eight editions, five of which are for women and three for men. The collection was created as a fragrant journey from Europe to China and it was named after the Silk Road, the lucrative Chinese silk trade, 4000 miles long. The Silk Road was initiated during the Han dynasty (206 B.C. - 220 A.D.). The collection was inspired by the rich fabrics, décor, lively colors and mystery of Silk Road, which were intertwined in each of the eight editions by perfumer Carlos Benaim. With this collection he managed to revive the fragrances of ancient caravans that used to carry Chinese treasures to the Western world. The collection pays respect to the opulence of Chinese culture through several aspects and offers mystic contents of the unique compositions.
The compositions created by Carlos Benaim for Shanghai Tang convey his exciting experience from amazing journeys through China. He used characteristic raw materials for each of the fragrances, reflecting the luxury and glamour of ancient Chinese tailoring skills. He created eight compositions for the eight fragrances of the collection, since number 8 is considered the lucky number in Chinese culture. Eight is the symbol of balance, prosperity, good omen, promise of happiness colored in aura of infinity. In the West, number eight is also a powerful symbol which, if depicted horizontally, denotes infinity.

The flacons and outer carton feature Chinese symbol SHÒU denoting longevity. Longevity is considered one of five blessings, along with wealth, health, love and virtues. These five blessings traditionally represent five most important Chinese life goals.
 
Very interesting and informative press release. Thanks for posting Fancyfree. The actual campaign does nothing for me. Still, glad for Du Juan though.
 

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